Emart
In Praise of Parents
A schoolgirl, her quietly devoted father, and the everyday ways parents say I love you.
Watch the film · 1:34The brief
Create branded short films for Emart that families would share on YouTube and Facebook, without feeling like an ad.
Our approach
We told a small story everyone recognises: a teenager anxious about exam results, and a father who shows his love in the supermarket aisle rather than in words. Emart appears where family life actually happens. The films earned more than 1.5 million organic views.
- Client
- Emart
- Year
- 2018
- Format
- Branded short film
- Director
- Sam Wong
- Production
- Filmco
- What we did
- Film production
- Brand strategy
- Marketing campaign
- Social media distribution
- Impact
- Moved to feel
Impact
- 1.5M+
- Organic views across social media
