Tanoti
Tenun Fashion Week
Southeast Asia's largest collection of handwoven fashion: a hybrid runway show by 42 ASEAN designers, produced and streamed to the region.
Watch the film · 3:53The challenge
Tanoti wanted to put the handwoven textiles of Southeast Asia on one runway, and present them to an audience across the region.
What we did
Together with Tanoti, we produced Tenun Fashion Week as a hybrid show. We planned the programme, created the show visuals and the Weaver’s Anthem opening, and ran the technical production and a multi-camera livestream that carried the runway to a regional audience. Forty-two ASEAN designers took part.
The result
The show generated RM675,000 in PR value, an 8× return on investment.
- Client
- Tanoti
- Year
- 2021
- Format
- Show production · livestream
- Director
- Sam Wong
- Production
- Filmco
- What we did
- Pre-conceptualisation
- Show programme planning & producing
- Creative content & event visuals
- Technical coordination, setup & production
- Livestream, multicam production
- Impact
- Moved to act
Impact
- 42
- ASEAN designers on the runway
- RM675K
- PR value
- 8×
- Return on investment
