
Kuching · UNESCO Creative Cities Network
Kuching, City of Gastronomy
The bid film that accompanied Kuching's winning application to become a UNESCO Creative City of Gastronomy, and the film that launched the title.
Watch the film · 7:51The brief
Show a UNESCO panel why Kuching deserves to be a Creative City of Gastronomy, and why its food culture is worth protecting and sharing.
Our approach
We went beyond the plates to the people: the farmers, hawkers, chefs and families who keep Kuching’s food heritage alive.
The result
Kuching won. The city was designated a UNESCO Creative City of Gastronomy in 2021. We then made the launch film to celebrate the title. Watch it below.
- Client
- Kuching · UNESCO Creative Cities Network
- Year
- 2021
- Format
- Bid film + launch film
- Director
- Sam Wong
- Production
- Filmco
- Impact
- Moved to act


Behind the scenes






