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Kuching · UNESCO Creative Cities Network

Kuching, City of Gastronomy

The bid film that accompanied Kuching's winning application to become a UNESCO Creative City of Gastronomy, and the film that launched the title.

Watch the film · 7:51

The brief

Show a UNESCO panel why Kuching deserves to be a Creative City of Gastronomy, and why its food culture is worth protecting and sharing.

Our approach

We went beyond the plates to the people: the farmers, hawkers, chefs and families who keep Kuching’s food heritage alive.

The result

Kuching won. The city was designated a UNESCO Creative City of Gastronomy in 2021. We then made the launch film to celebrate the title. Watch it below.

Client
Kuching · UNESCO Creative Cities Network
Year
2021
Format
Bid film + launch film
Director
Sam Wong
Production
Filmco
Impact
Moved to act
The launch film (2022) · 3:43

Behind the scenes

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